This has been a long time coming, but it’s starting to happen…. video in SERPs! This is a big deal to the direct-response advertiser (i.e. most online advertisers). Yahoo Shows Search Ads with Images and Video (NYT). Excerpts from the pre-announcement: Yahoo is introducing a new type of search advertising that integrates images and video [...]
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PermissionTV has released a survey on how marketers and agencies are planning to use online video in 2009. By now, no one should be surprised by the results — everyone’s doing a LOT more online video in 2009. In fact 77% of the respondents say that video will be “an important strategic initiative” this year. [...]
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SilverDock is increasingly creating videos for online marketing and online advertising campaigns (in addition to classic retail product videos). It’s a hot trend that more and more online marketers are jumping on. A recent MediaPost Insider article discusses the why’s and how’s of using online video for marketing and advertising. In “Maximizing Online Campaigns with [...]
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43.3% of Internet Retailers surveyed this past fall say that they plan to add “Video or Streaming Media” to their sites. This makes video the #1 new site feature — above personalization, alternate views, reviews, product configuration, and a host of other desirable features. As the online shopper becomes more sophisticated, and as everyone adds [...]
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Most retailers have only just begun experimenting with online product videos, but early indications point to product videos becoming a powerful sales tool. “Among the benefits of videos touted by Web retailers are a lower number of abandoned shopping carts, reduced return rates and higher sales,” says Jeffrey Grau, eMarketer senior analyst and author of [...]
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According to ComScore data, online shoppers are watching more and more retailer videos. The number of shoppers who watched retail video grew by 40% from October 2007 to October 2008. We think a better measure is PENETRATION — what percent of online shoppers are watching retail videos? By that measure, video usage grew from 17% [...]
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eMarketer has a new report out, called “Retailers Take Note: Video Sells!”. One of the biggest obstacles to retail video development, particularly in this economy, is high costs. “Nevertheless, seeing the sales lift from videos, retailers are exerting pressure on their suppliers to create video content,” says Mr. Grau. “This may be the year the [...]
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Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can feel like a burden. People are showing a clear preference for a fully formed video experience that comes ready to play on a screen, requiring nothing but our passive attention. “Why Television Still [...]
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