Posted on November 24th, 2008 by Raj Gajwani
Amazon.com has just launched their Holiday Toy List! It’s a pretty amazing new interface for visual shopping, based on the same technology as the Amazon Windowshop Beta (a.k.a. WindowShop.com).
We at SilverDock are glad to have been a part of Amazon’s Holiday Toy List again this year. We produced a large number of product videos that [...]
Filed under: SilverDock, ecommerce, effective online video | 1 Comment »
Posted on November 20th, 2008 by Raj Gajwani
CNBC reports that video is gaining more and more adoption in the retail channel. We’re definitely seeing that here at SilverDock.
One of the more interesting revelations of 2008 is the diversity of online video formats. We see demand ranging from silent 15-second product clips (the “low cost, high volume” approach) all the way up to [...]
Filed under: ecommerce, effective online video, online retail, retail, strategy, video | No Comments »
Posted on November 20th, 2008 by Raj Gajwani
Practical eCommerce reports on “Video for eCommerce” in the first of a new three-part series:
Video raises the number of sales for featured products 30 percent on average, according to testing performed by Innovate Media, a California-based online video production company. “We’re seeing client after client with incredible video conversion rates, ranging from 12 percent to [...]
Filed under: ecommerce, effective online video, online retail, product demo, product video | No Comments »