Mitch Joel, President of Twist Image, speaks with Bill Bass on Shop.org TV:

When Google wanted to explain online marketing to the top brands in the world (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.

Joel is a Board Member for the Canadian Marketing Association, an executive for the National Advertising Benevolent Society of Quebec and an instructor of the CMA eMarketing professional certificate course. He is also a former Board Member of the Interactive Advertising Bureau of Canada.

Joel speaks frequently to diverse groups like The Power Within, Starbucks, Google, Unilever, Shop.org, Visa, Microsoft and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil. He is also the founder/moderator of the Montreal Business Book Review and host of the HarperCollins Canada sponsored, Foreword Thinking: The Business And Motivational Book Review Podcast.

He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus, Juno Award and MuchMusic Video Award-winning acts, Alexisonfire and City And Colour.

Joel is frequently called upon to be a subject matter expert for CTV National News, Canada AM, CBC Newsworld, Marketing Magazine, Strategy, The Globe & Mail, The National Post and many other media outlets. He is presently writing his first book, Six Pixels of Separation (Fall 2009 - Grand Central Publishing – formerly Time Warner Books) and his newspaper business column, New Business – Six Pixels of Separation, runs bi-monthly in both The Montreal Gazette and The Vancouver Sun.

Shop.org TV interviews were recorded at the 2008 Shop.org Annual Summit at the Mandalay Bay Convention Center in Las Vegas on September 15, 2008.

Filed under: Shop.org TV