Joan Broughton, Shop.org’s VP of Content and Education, speaks with Bill Bass on Shop.org TV:

As Shop.org’s Vice President of Content and Education, Joan Broughton oversees speakers, format, content, and networking for all Shop.org conferences, retailer-only workshops, tele-seminars, and regional events and meetings. She also manages all Shop.org research and publications as well as virtual community initiatives. Shop.org is a division of the National Retail Federation, the world’s largest retail trade group.

Before joining Shop.org, Broughton was Vice President, Multi-Channel Programs at REI where she managed website operations and REI Adventures. The business units she managed generated annual revenue of more than $100 million and included a team of 200 people. She was responsible for launching REI’s “order online, pickup at a store” option for customers and implemented a number of web services for REI customers.

Prior to REI, Broughton worked with Office Depot where she was Director of Web Publishing and has spent more than twelve years in the online and Internet industry including roles at O’Reilly & Associates and America Online. A native of Boston, she received her Bachelor’s degree in Classics from Brandeis University.

Shop.org TV interviews were conducted at the 2008 Shop.org Annual Summit at the Mandalay Bay Convention Center in Las Vegas on September 15, 2008.

Filed under: Shop.org TV