Ellen Davis of Shop.org, speaks with Bill Bass on Shop.org TV:

Ellen Davis joined the National Retail Federation in 2002 and was named Vice President in 2008. She is responsible for helping shape NRF’s communications strategy, acting as a primary NRF spokesperson, and conducting analysis of NRF consumer research and industry trends.

In 2007, Davis was named one of the “15 to Watch” by PR News magazine, a top public relations publication. The award recognizes fifteen budding PR leaders and creative practitioners in the public relations field under the age of 30.

During her tenure at NRF, Davis has been responsible for evaluating NRF positions on a variety of retail topics including e-commerce, consumer spending, the economy, and loss prevention. By analyzing research from NRF division Shop.org, Davis identified a trend of consumers shopping online after Thanksgiving weekend and coined the phrase “Cyber Monday” for the Monday after Thanksgiving. Cyber Monday is now considered by the media, consumers and retailers as the official kickoff of the online holiday shopping season.

These Shop.org TV interviews were conducted at the 2008 Shop.org Annual Summit at the Mandalay Bay Convention Center in Las Vegas on September 15, 2008. Shop.org TV is produced by SilverDock.com.

Filed under: Shop.org TV, cyber monday, ecommerce, marketing