Bernadine Wu, CEO of FitForCommerce, speaks with Natalie Pietrzykowski on Shop.org TV:

Bernardine Wu is the founder and CEO of FitForCommerce, a business which resulted from her many years of operational and strategic success in helping online retailers find solutions and redesign and redeploy new or enhanced webstores.

Bernardine is also a co-founder and Board Advisor of SiteAcuity (www.siteacuity.com) which provides online marketing, sales and contact center technology to increase marketing intelligence and human touch to online businesses. She advises the company on business development and corporate strategy.

Before joining SiteAcuity, Bernardine served as the president and chief operating officer at Venda, Inc., a leading provider of outsourced eCommerce platforms, overseeing finance, marketing, business development, and operations for the company. As a co-founder of Venda, Inc., she had key responsibilities in the strategic planning and execution of Venda’s launch and growth in North America. Clients included: Lands’ End, Neiman Marcus, Crabtree & Evelyn, UnderArmour, Pokemon, MarketExpo and DoItYourself.com.

Prior to founding Venda, Bernardine was an independent consultant focusing on executive-level projects and business strategies tied to increasing revenues, restructuring costs and maximizing organizational efficiency at a variety of institutions including the New York Stock Exchange. Before that, Bernardine managed business development, marketing, PR, and the B2B eCommerce business unit at OptiMark, Inc., a provider of advanced matching engine and exchange technology. Bernardine also held senior technology and operations management positions at brokerage firms Salomon Brothers and Jefferies & Company.

Bernardine has extensive finance, technology and eCommerce experience rooted in Wall Street and a successful history working in the eCommerce technology industry as a consultant for Accenture. Bernardine received her BA in English and Asian Studies at Dartmouth College.

Shop.org TV interviews were conducted at the 2008 Shop.org Annual Summit at the Mandalay Bay Convention Center in Las Vegas on September 15, 2008.

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