From StreamingMedia.com:

In a new report called How Video Will Take Over the World, Forrester Research analyst James McQuivey encourages companies to embrace a world where video is everywhere.

[...]

In How Video Will Take Over the World, McQuivey lays out a vision for a world in which individuals will be able to watch video nearly everywhere on a variety of different devices, in which anyone will be able to produce video, in which remixes and mash-ups will be prevalent, and in which the video industry will become much larger and more influential than ever before. McQuivey calls this vision OmniVideo (OV).

[...]

According to the report, the technology needed to bring about the rise of OV—IP video delivery, mega storage, and cheap display screens—is already in existence, and core human needs will drive its implementation.

“I think a profound driver of everything we’re seeing is that video satisfies the brain in a way that other media just cannot,” McQuivey said. “And so, when you give people compelling video experiences and a relatively easy way to manage and control it, which the internet is, we see a huge response.”

McQuivey is particularly right to highlight the “core human needs” that drive video consumption.  Think about the news, for instance — most people get their news from TV rather than newspapers.  That’s not because TV offers better/richer/deeper information.  It’s because TV is more entertaining.

Similarly, while the text-based Internet is an amazing information resource, it’s also relatively less entertaining because it’s text-based.  That’s why many parts of the Internet are still mostly used by techie-oriented early adopters.  As video proliferates online, we’ll see increasing mass-consumer usage (and the presence of more mass-consumers will drive more energy into producing online video content).

There’s one more element of the “OmniVideo” vision to focus on — content creation.  That’s where SilverDock comes in.  We’re helping innovative companies like Amazon.com to create cost-effective and compelling video content.  We’re focused exclusively on making OmniVideo a profitable opportunity for eCommerce merchants, brands, and marketers.

Filed under: ecommerce, effective online video, market size, strategy