From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success:

. 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by women is expected to grow by 55% in the next five years, says Geoff Smith, vice president of ShopNBC.com and Adam Lindquist, director of business development at 2nd Wind Exercise Equipment. When deciding to pursue video, retailers should weigh if the product’s price point offers a good return on investment, they say.

Filed under: ecommerce, online retail, product video, retail, strategy, video