A quick update on the 2007 holiday shopping season from JupiterResearch, courtesy of Phyllis Korkki of the New York Times:

A report from JupiterResearch indicates that retailers may want to take extra care with their online holiday marketing. The report found that even though overall holiday sales were sluggish in 2007, online sales remained strong. For November and December, online holiday sales reached $39 billion, up 20 percent from the year-earlier period.

The report also found that just 15 percent of online holiday buyers said they had cut back on online spending because of the economy, even as headlines were prophesying doom all around them.

Filed under: ecommerce, market size, marketing, online retail