From the Internet Retailer IRNewsLink for June 20, 2008, here’s the number one “hot tip” (out of 40) for online retailing success:
. 1. Web video has become a key tool in e-commerce. About 59% of Internet users view at least one video per week and viewing by [...]
Filed under: ecommerce, online retail, product video, retail, strategy, video | No Comments »
Here’s a thought: maybe online video ads will be a little different than TV ads! The online TV world is slowly figuring out what that means. The tantalizing possibility, of course, is that online TV ads will work better than regular TV commercials — not just for the advertiser, but also for the viewer.
Here’s one [...]
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Kevin Nalts has earned more than 25 million views on YouTube. How can you get visibility like that? Nalts has some tips for you in his excellent blog post, The Marketer’s Cheat Sheet to Viral Video.
Here is Kevin Nalts’ eight-step summary of how to do viral video (slightly condensed):
Step 1: Determine if your [...]
Filed under: YouTube, effective online video, marketing, strategy, video, video campaign | 1 Comment »
For your reading pleasure, and oldie-but-goodie: an excellent article by Bob Tedeschi in the New York Times last year surveyed the state of video in online retail. He reports on early innovations from 1-800-Flowers, Blendtec, and Golfsmith.
I found this article interesting because, about a year ago when it was written, Tedeschi noted that “Whether [...]
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Google’s coming under more fire from large advertisers over trademark issues, reports Emily Steel in the Wall Street Journal. Watch for more automated trademark blacklists from Google and other major search providers.
The problem is a tactic known as “piggybacking,” in which smaller advertisers use major players’ brand names, slogans or other trademarked words in the [...]
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A quick update on the 2007 holiday shopping season from JupiterResearch, courtesy of Phyllis Korkki of the New York Times:
A report from JupiterResearch indicates that retailers may want to take extra care with their online holiday marketing. The report found that even though overall holiday sales were sluggish in 2007, online sales remained strong. For [...]
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