Social Media Influence has compiled an entertaining summary of the Top 10 corporate brands on YouTube. If you don’t want to read/watch the whole thing, InternetRetailing.net has a helpful summary of the Top 10 Brands on YouTube.

Note that only 5 of the top 10 brand videos were actually produced by the brand (and one of them, by a rogue division of Ikea, wasn’t intentionally distributed).

10. Toyota - “Top Gear: Killing a Toyota Part 1″ - 1,132,279 views - Jeremy Clarkson tries to destroy a Toyota pick up truck without success.

9. Ikea - “Banned Commercial - Swedish Midsummer” - 1,483,858 views - Ikea banned this ad making fun of Swede made by the German division of the company

8. Microsoft - “Microsoft Surface Parody” - 2,068,861 views - A caustic video parody of Microsoft’s Surface table PC

7. Budweiser - “Banned Super Bowl 2007 Bud commercial” - 2,149,516 views - What happens when you’ve spent millions on a racy Superbowl ad and then the censor bans it? Stick it on YouTube.

6. Disney - “Internet is for Porn” - 3,278,230 views - This not-so-family friendly mashup of Disney clips is hilarious and completely off brand message.

5. Unilever - “Dove Evolution” - 6,727,556 views - An inspired conversational campaign with unintended consequences - allowing consumer and environmental activists to create their own rebuttals.

4. Coca-Cola - “Diet Coke+Mentos=Human experiment: EXTREME GRAPHIC CONTENT” - 8,583,526 views - The Diet Coke and Mentos meme has spawned hundreds of copycat You Tube videos and prompted Coca-Cola to join the conversation.

3. McDonalds - “Fast Food Freestyle” - 11,744,399 views - Funny and flattering McD’s rap homage helps bury far more negative You Tube content.

2. Pepsi - Britney Spears, Beyonce, Pink - We Will Rock You - 14,050,586 views - Britney, Beyonce and Pink in skimpy gladiator costumes proves you can’t beat celebrity content.

1. Nike - “Ronaldinho: Touch of Gold” - 22,581,372 views - The master at work seen through this “homemade” viral produced by….Nike.

Visit Social Media Influence to view the videos and while you’re watching, ask yourself this question - Do you know how your company looks on YouTube?

Filed under: YouTube, effective online video, marketing, strategy, video