Social Media Influence has compiled an entertaining summary of the Top 10 corporate brands on YouTube. If you don’t want to read/watch the whole thing, InternetRetailing.net has a helpful summary of the Top 10 Brands on YouTube.

Note that only 5 of the top 10 brand videos were actually produced by the brand (and one of them, by a rogue division of Ikea, wasn’t intentionally distributed).

10. Toyota – “Top Gear: Killing a Toyota Part 1″ – 1,132,279 views – Jeremy Clarkson tries to destroy a Toyota pick up truck without success.

9. Ikea – “Banned Commercial – Swedish Midsummer” – 1,483,858 views – Ikea banned this ad making fun of Swede made by the German division of the company

8. Microsoft – “Microsoft Surface Parody” – 2,068,861 views – A caustic video parody of Microsoft’s Surface table PC

7. Budweiser – “Banned Super Bowl 2007 Bud commercial” – 2,149,516 views – What happens when you’ve spent millions on a racy Superbowl ad and then the censor bans it? Stick it on YouTube.

6. Disney – “Internet is for Porn” – 3,278,230 views – This not-so-family friendly mashup of Disney clips is hilarious and completely off brand message.

5. Unilever – “Dove Evolution” – 6,727,556 views – An inspired conversational campaign with unintended consequences – allowing consumer and environmental activists to create their own rebuttals.

4. Coca-Cola – “Diet Coke+Mentos=Human experiment: EXTREME GRAPHIC CONTENT” – 8,583,526 views – The Diet Coke and Mentos meme has spawned hundreds of copycat You Tube videos and prompted Coca-Cola to join the conversation.

3. McDonalds – “Fast Food Freestyle” – 11,744,399 views – Funny and flattering McD’s rap homage helps bury far more negative You Tube content.

2. Pepsi – Britney Spears, Beyonce, Pink – We Will Rock You – 14,050,586 views – Britney, Beyonce and Pink in skimpy gladiator costumes proves you can’t beat celebrity content.

1. Nike – “Ronaldinho: Touch of Gold” – 22,581,372 views – The master at work seen through this “homemade” viral produced by….Nike.

Visit Social Media Influence to view the videos and while you’re watching, ask yourself this question – Do you know how your company looks on YouTube?

Filed under: YouTube, effective online video, marketing, strategy, video