Posted on May 19th, 2008 by Raj Gajwani
Why do people shop?
It’s not just to acquire things they want or need. People shop because it makes them feel good.
Cheryl Lu-Lien Tan has an intriguing article in the Wall Street Journal called The Neuroscience of Retailing: Research Shows Shopping Can Make People Euphoric:
Research shows that people often do get a high from shopping [...]
Filed under: ecommerce, effective online video, luxury, marketing, online retail, retail, strategy | No Comments »
Posted on May 19th, 2008 by Raj Gajwani
The resurgence of Internet innovation since 2004 (”web 2.0″) has been driven by user-generated content and UI innovations. The secret ingredient for both is widespread broadband Internet access.
Unfortunately America still lags in penetration of fast, broadband Internet. Christopher Rhoads reports in today’s Wall Street Journal that local governments around America are racing to [...]
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Posted on May 18th, 2008 by Raj Gajwani
The good people at Proclivity have gotten a nice bit of PR in the NYT tomorrow: Guessing the Online Customer’s Next Want, interviewing Proclivity’s CEO Sheldon Gilbert. Congratulations to Sheldon and the team!
SilverDock interviewed Sheldon Gilbert about Proclivity at last year’s Shop.org Annual Summit. Sheldon shared his thoughts on Proclivity’s behavioral targeting technology. [...]
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Posted on May 6th, 2008 by Raj Gajwani
Social Media Influence has compiled an entertaining summary of the Top 10 corporate brands on YouTube. If you don’t want to read/watch the whole thing, InternetRetailing.net has a helpful summary of the Top 10 Brands on YouTube.
Note that only 5 of the top 10 brand videos were actually produced by the brand (and one [...]
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Posted on May 6th, 2008 by Raj Gajwani
Bob Tedeschi of the New York Times reports on how e-commerce retailers are using video to increase customer satisfaction. Some highlights:
Gordon Magee, head of Internet marketing for Drs. Foster & Smith, based in a Rhinelander, Wis., said a transition to video “will be seamless for us.” The company, Mr. Magee said, has in recent [...]
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Posted on May 5th, 2008 by Raj Gajwani
Bob Cringely, everyone’s favorite gossip-columnist-cum-technology-strategist, is back with more juicy gossip about Apple and Adobe. Cringely asserts that Apple is quietly advertising its professional applications business for sale — in order to clear the way for an acquisition of Adobe.
Cringely’s job is to entertain and incite his readers and he’s certainly doing a great [...]
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Posted on May 1st, 2008 by Raj Gajwani
There’s a ton of innovation happening in online video for retail these days. In the latest example, Martin + Osa (a new brand from American Eagle) has launched a new website with a really cool video shopping tool called “Shop by Outfit”:
M+O’s Shop by Outfit is a great window into the future of [...]
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Posted on May 1st, 2008 by Raj Gajwani
There’s a bunch of excellent commentary and backstory around the web about Adobe’s push for mobile dominance (relevance?) with today’s Open Screen Project announcement.
Ed Burnette at ZDNet points out that pretty much every mobile handset player (Nokia, Motorola, Siemens, Samsung, Intel, ARM) has lined up behind Adobe. Who’s left out? Apple and Google. [...]
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Posted on May 1st, 2008 by Raj Gajwani
Big news today: Adobe is opening up the Flash platform for their new “Open Screen Project“. You know they’re serious because they’re giving up $50 million of annual revenue (see item #4 below).
In geek-speak summary, here’s what Adobe’s doing:
Allowing outside developers to access the guts of the SWF and FLV/F4V viedo specs. This [...]
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