Omniture has announced the availability of video analytics in their marketing & analytics suite.

TechCrunch reports:

As far as functionality is concerned, the most important addition to SiteCatalyst is support for the tracking of video usage across the web. If you are a marketer who uses videos to spread your message, you can now use Omniture to track metrics like how long people are watching your videos, whether they tend to skip forward in them, the rate at which they drop off, and which particular features in the video players they use.

At SilverDock we work with a variety of analytics tools including Omniture. With annual costs often starting around $40,000, Omniture is more commonly used by large retail enterprises. On the low end, Google Analytics is inexorably taking over the low end of the analytics market.

Never fear — SilverDock video content and technology is compatible with Google Analytics, Omniture, and more. We’re delighted to help our clients measure and optimize their video tactics and strategy, so we work closely with your chosen analytics tool(s) to help you get the best possible results from video.

Filed under: effective online video, product video, strategy, video