Posted on March 26th, 2008 by Raj Gajwani
Female shoppers are the default target for most apparel retailers, and that’s just as true online. Increasingly, though, online fashion retailers are targeting men — and generating surprisingly positive results.
In his analysis of male online shopping behavior, Ray Smith writes in the Wall Street Journal that “recent research by analysts and retailers has turned [...]
Filed under: ecommerce, luxury, marketing, online retail, retail | No Comments »
Posted on March 19th, 2008 by Raj Gajwani
So says Quincy Smith, the president of CBS Interactive (quoted in the NYT). Is he right?
I think not. Network television revenue has continued to grow in a 500-channel world. Why? Because overall viewership has increased, overall revenue has increased, and the big networks have been able to sell reach at higher [...]
Filed under: market size, online advertising | No Comments »
Posted on March 17th, 2008 by Raj Gajwani
We’ve seen years of hype around the concept of “Internet Television.” In the last twelve months, though, we’ve begun to see mass-market consumers shift some of their TV viewing online.
The New York Times reports this month on Serving Up Television Without the TV Set:
When the fourth season of “The Office,” an NBC comedy, had [...]
Filed under: video | No Comments »
Posted on March 16th, 2008 by Raj Gajwani
The New York Times reports that heavy usage of video is driving Internet traffic through the roof — increasing by 50% every year according to conservative estimates (or 100% a year, if you believe the aggressive forecasters).
Last year, by one estimate, the video site YouTube, owned by Google, consumed as much bandwidth as the entire [...]
Filed under: YouTube, reliability, video | No Comments »
Posted on March 15th, 2008 by Raj Gajwani
AllBusiness has published a short, simple guide called E-commerce 101 for Manufacturers (distributed by the SF Chronicle). It’s a very basic primer, but useful for manufacturers thinking about starting their own e-commerce site. Some highlights:
For a manufacturer, e-commerce is a way for you to experiment with the world of retail… With an e-commerce [...]
Filed under: effective online video | No Comments »
Posted on March 11th, 2008 by Raj Gajwani
Emily Steel reports in Friday’s Wall Street Journal that Toyota has launched a new video marketing campaign on YouTube. Essentially, YouTube is creating a high-end microsite that offers contests and culls appropriate content from the YouTube’s user-generated videos.
The result is one of the most intricate and expensive campaigns ever on YouTube; Toyota is paying [...]
Filed under: YouTube, effective online video, marketing, online advertising, strategy, video | No Comments »
Posted on March 5th, 2008 by Raj Gajwani
Oprah’s website crashed on Monday when over 500,000 visitors tried to view her live webcast. As the Wall Street Journal puts it,
When will people learn? If you’re promoting something on your Web site – particularly something that stresses your tech equipment like an online video – make sure that you’re prepared to handle [...]
Filed under: effective online video, outage, reliability, video | No Comments »
Posted on March 5th, 2008 by Raj Gajwani
Omniture has announced the availability of video analytics in their marketing & analytics suite.
TechCrunch reports:
As far as functionality is concerned, the most important addition to SiteCatalyst is support for the tracking of video usage across the web. If you are a marketer who uses videos to spread your message, you can now use Omniture to [...]
Filed under: effective online video, product video, strategy, video | No Comments »