Internet advertising grew from $0.3 to $21.1 billion since 1996
Posted on February 25th, 2008 by Raj Gajwani
The IAB and PwC have announced the results of their annual study on Internet advertising.
Their conclusion: the online ad market grew to $21.1 billion in 2007. That’s a 25% growth rate over 2006.
The press will soon begin their eager speculation about whether 25% growth is a high number or a low number. We’d like to put these numbers in perspective. Since 1996, the online advertising market has grown from $0.3 billion to $21.1 billion. The market today is 78 times bigger than just 11 years ago.
Here’s the historical data:
Filed under: ecommerce, market size, online advertising