The Pew Internet & American Life Project has released a new report about Americans’ online shopping habits. In the study, the Pew Research Center highlights some interesting survey results:

More than half of internet users encounter frustrations and other frictions in the course of online shopping. 58% of Internet users say they’ve been frustrated, confused, or overwhelmed by the online shopping experience.

The Pew foundation also found that

84% of Internet users say “I prefer to see the things I buy before I buy them”.

The study contains quite a bit of interesting data on the attitudes of Internet users towards online shopping, complete with thorough demographic analysis. You can download the full 32-page report for free from the Pew Research Center.

Filed under: ecommerce, online retail, retail, strategy