Amazon.com: “video delivers a richer shopping experience”
Posted on January 24th, 2008 by Raj Gajwani
Why is video important? Amazon.com VP Colin Bodell shares his opinion:
When you can actually see the item in action all the writing in the world can’t compare. We want to deliver a richer shopping experience and give the shopper as much information as possible so it will lead to a more satisfying shopping experience.
Colin was quoted in the January 14 issue of Brandweek. For more, see the article: “Reviews Roll In as Shopping Sites Add Video”.
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Filed under: ecommerce, effective online video, online retail, product video, video
Hi Raj: I just finished hearing your podcast on practicalecommerce.com and have to say that you have touched on a market disrupting idea. However, only few videos cycle on your homepage and I think it might be a good to increase the number of videos. I think that might really blow prospects. My two cents.