ComScore reports that online holiday sales were 19% higher in 2007 than the prior year. (The season started off slow but accelerated to a 21% growth pace in the month before Christmas).

Other interesting tidbits: CyberMonday was not the biggest shopping day of the season. That was December 10th. Internet Retailer reports:

The heaviest day for online sales was Monday, Dec. 10, with $881 million in purchases. The first Monday after Thanksgiving, which some call “Cyber Monday” and consider the kick-off to the holiday shopping season online, was only the ninth busiest shopping day of the season with $733 million in sales.

Inevitably, there’s a new color on our palette… ComScore has dubbed the biggest shopping day of the season “Green Monday”. My suggestion for next year: color-coded dayparts. “Magenta 10am-2pm”, anyone?

Filed under: cyber monday, ecommerce, online retail