Bob Tedeschi of the NYT reports:

Aided by less expensive and more sophisticated technology, stores like RealmDekor.com, CleanAirGardening.com and SitStay.com are competing with retailers as well as bigger sites like Amazon.

The article (Small Merchants Gain Large Presence on Web) talks about how smaller retailers are cleverly using online promotion and marketing to compete with much larger competitors. One retailer, CleanAirGardening.com, talks about their experience promoting via YouTube:

CleanAirGardening.com, an online retailer of environmentally friendly gardening supplies based in Dallas, recently began posting product demonstration videos on YouTube and other sites, along with links to the site. According to Lars Hundley, the company’s owner:
visitors who arrive from video-sharing sites purchase goods 20 percent more often than those who come from elsewhere.

Filed under: Yahoo Stores, YouTube, ecommerce, marketing, online retail, video, video campaign