The Wall Street Journal has a short video interview about how innovative small businesses are using “viral video” to get their message out. The interview discusses “best-in-class” viral video strategies by WillItBlend (by Blendtec), Val’s Art Diary, and Moe’s Southwest Grill.

Here is some of the WSJ’s advice on making successful viral videos:

• Videos that tend to go viral are funny, outrageous, or remarkable (such as WillItBlend). Other successful videos are revealing or touching, like Val’s Art Diary.
• Your viral video can be “homemade”.
  • (Editor’s Note: not everyone has the time, energy, equipment, or talent to put together their own collection of viral videos. SilverDock can help you create, host, and promote your viral videos. Send us an email to find out more).
• Short is best. Under 2 minutes is good, 30 seconds is even better.
• Try a whole bunch of different things. If you make 10 or 20 or 30 videos, 1 or 2 of them might “go viral”.

In the interview (below), David Meerman Scott, author of “The New Rules of Marketing,” talks with WSJ’s Raymund Flandez about best practices for viral video.

Filed under: SilverDock, ecommerce, effective online video, marketing, online retail, strategy, video