What are the rules for making effective online videos? How do you get viewers from a video? Who are the role models to examine?

The Wall Street Journal offers up answers in Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The key takeaways:

• Be Funny
• Tap Into Current Events
• Find a Partner
• Be Useful
• Get Your Customers Involved

The results can be very impressive. The WSJ cites one campaign that boosted a retail product from $500,000 to over $3m in sales. For information on how SilverDock can help you with your video campaign, get in touch with us.

Filed under: YouTube, effective online video, online retail, product demo, video, video campaign