You know how they say that a picture is worth a thousand words? Well an average-length product video (30-40 seconds) contains over a 1,000 pictures. That’s as powerful as a MILLION WORDS!

Okay, I may be exaggerating a bit (I’m from Hollywood, remember). But it’s totally clear that video is SO much more powerful than a static picture! It’s time to get with the times… today’s mainstream online consumers are either from the “MTV generation” or the “YouTube generation”. Are pictures enough to catch their attention?

Filed under: YouTube, online retail, product video