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“Don’t make your potential customers hate you”

You know what drives me absolutely nutty?
Blinking things on a Web page.
Animations and blinky ads make it extremely difficult to read. What part of “Don’t make your potential customers hate you” don’t the advertisers understand?
David Pogue, The New York Times, April 25 2007

At least as far back as John Wanamaker, brick-and-mortar retailers have understood [...]