My high school philosophy teacher Mrs. Levy used to say: once it’s in the news, it’s not “new” anymore.

The cover story of this month’s Internet Retailer magazine is “Blending video and e-commerce”. Video for e-commerce has arrived.

“Blending video and e-commerce” by Bill Siwicki is a must-read for anyone thinking about the future of online retail. Nice job, Bill!

Filed under: ecommerce, effective online video, marketing, online retail, video campaign