Posted on December 26th, 2006 by Raj Gajwani
Now, some of you are probably thinking:
“Oh no, not another analysis of the relationship between postmodern anti-bougeois philosophy and retailing.”
“If I hear another comparison between Michel Foucault and Richard Branson, I’m going to quit my book club.”
“Well of course modern marketing has consciously co-opted the tools of post-modern “discourse” to sell more stuff.”
If that’s what [...]
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Posted on December 19th, 2006 by Raj Gajwani
Think you’ve got a lot of competition? You’re right.
According to the Bureau of Labor Statistics, there are over one million retail establishments in the US. Or as Austin Powers might put it: “One MEELLION retailers! (Mua ha ha ha…)”
In such a brutally competitive market, even tiny details are crucial. Jessica Vascellaro writes in today’s [...]
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Posted on December 5th, 2006 by Raj Gajwani
Last year, “free shipping” offers were as ubiquitous at online stores as screaming kids at the mall. The prevailing wisdom was that free shipping was an absolute necessity to coax cost-sensitive consumers to shop online.
What a way to sell yourself short! Online retail is a different experience than shopping at a mall, and [...]
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