Everyone’s got something to say about Yahoo!, web 1.0’s favorite enormous success / also-ran. My favorite commentary is Dave McClure’s trenchant analysis on the topic. Yahoo’s problem isn’t just monetization (the leading theory) or innovation (the popular runner up). Their big problem is that monetization and innovation are deeply linked — you [...]
Filed under: Yahoo Stores | No Comments »
Internet retailers are “getting in the game” in a big way this year. Discounts abound, free shipping offers clog our inboxes, and webstores are eagerly jostling for traffic. Danger, Will Robinson, Danger!
We need to remember the difference between sales, profit, and brand building. No doubt massive discounts will get customers in the [...]
Filed under: cyber monday, online retail, strategy | No Comments »
A client recently asked me about “Cyber Monday” - is it really the biggest day of the year for online retail?
The image of millions of Americans eagerly rushing to their web browsers on Monday morning is striking (and, truth be told, a little comical). Critics point out that Cyber Monday is kind of a [...]
Filed under: cyber monday, online retail | 1 Comment »
Jay Herratti, SVP of strategic planning for IAC/ InterActiveCorp, spoke about “The Five Key E-commerce Trends That Require Your Attention” at this summer’s eTail 2006 conference. What’s the#1 trend to watch?
1) Video that sells.
“It’s now become possible for broadband video to be distributed successfully online,” noted Herratti, citing the near-mass penetration of broadband (as [...]
Filed under: SilverDock, effective online video, marketing, online retail, product demo, video | No Comments »